Melanie Rankin
Research Director

Melanie has over 10 years’ experience in global, European and UK domestic market research across multiple stakeholder types (research, health economics and market access, marketing/brand teams)

She has extensive experience across a range of qualitative and quantitative research methods, including ATU/launch tracking, message testing, drivers & barriers, patient journey, web-site testing, RMP studies, as well as large-scale complex quants such as demand conjoint, segmentation and patient chart audits

Melanie also has recent experience of leading studies for publication and EMA submission and has written a number of protocols, with a strong knowledge of the requirements and processes for these types of projects

Disease area coverage includes Dermatology (Atopic Dermatitis), Diabetes (T1 and T2), CNS (Depression, Epilepsy, LGS, DS, Multiple Sclerosis, Spasticity), Cardiology (NVAF, VTE), Vaccines (RSV, Flu)

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