Case Study: Competitor Landscape Desk Research

Challenge

Our client, a medical communications agency, needed some rapid research into obesity to support publication planning

The client also wanted evidence to highlight that there is a growing perception that obesity is a complex medical condition, challenging the preconception that obesity is only caused by lifestyle

Approach

We designed, planned and executed a competitor landscape analysis, including profiling competitor products; analysing their websites and mapping their relationships with societies; identifying obesity influences/digital opinion leaders; publication landscape analysis and congress abstract identification

Outcome

We delivered a detailed custom report within 7 days of being commissioned for the project

This informed the development of strategy within the medical communications agency

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