An interesting post from Laura Rooney, Associate Director of Communications, Marketing and Engagement at the UK’s Health Innovation Manchester.
Never underestimate the importance of winning the hearts and minds of patients and the workforce when introducing technology, or indeed, any new services or initiatives. A major key to success is to understand, in depth, the attitudes and perceptions of the people involved; to gather evidence and generate insights before, during and after rolling out something new.
Here’s a case study of a project we designed and delivered to gather real-time patient experience: Voice of the Patient