Disease, treatment, competitor, publication

Secondary market research, also known as desk research, to evaluate the disease, treatment, competitor and publication landscape

Our landscape analysis can include a number of different elements:

  • Desk research to investigate a disease or treatment – case study

  • Market analysis to inform strategy – case study

  • Pipeline analysis to understand competitors

  • Communications landscaping to determine key journals, congresses and existing content

  • Patient landscaping to identify support groups or patient forums

  • Identification of experts

  • Literature review – case study

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