Primary market research to understand the views and opinions of target audiences.

This includes methodologies such as:

  • QuickPolls – short online surveys with a rapid turnaround – case study
  • Quantitative online surveys – global, multi-country, local-language online, mobile or paper-based surveys with a broad range of respondents – case study
  • Qualitative depth interviews – group or individual interviews (F2F or mobile) with a global, multi-country reach, conducted in local-language with a broad range of respondents – case study
  • ‘Voice of the Patient’ solutions
    • capturing patient experience in real-time – case study
    • patient engagement during a pandemic – article

We have considerable experience across a range of therapy areas and geographies and can take you through a project from design, through execution to reporting.

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