Secondary market research, also known as desk research, to evaluate the disease, treatment, competitor and publication landscape.

Our landscape analysis can include a number of different elements:

  • Desk research to investigate a disease or treatment – case study
  • Market analysis to inform strategy – case study
  • Pipeline analysis to understand competitors
  • Communications landscaping to determine key journals, congresses and existing content
  • Patient landscaping to identify support groups or patient forums
  • Identification of experts
  • Literature reviewcase study

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