Secondary market research, also known as desk research, to evaluate the disease, treatment, competitor and publication landscape.

Our landscape analysis can include a number of different elements:

• Desk research to investigate a disease or treatment – case study
• Market analysis to inform strategy – case study
• Pipeline analysis to understand competitors
• Communications landscaping to determine key journals, congresses and existing content
• Patient landscaping to identify support groups or patient forums
• Identification of experts
• Literature review – case study