Measuring share-of-voice around a congress can be a challenge; understanding what you are looking for is key to generating valuable insights.

This graphic, based on the ongoing European Crohn’s and Colitis Organisation congress ECCO2019, shows a few outputs from our CLARITY solution and highlights some of the issues in measuring share-of-voice.

Look out for further insights next week once ECCO2019 has closed!

ECCO2019 SOV Graphic